“..Creativity demands a state of non-control,
of boundless courage and that is why conformism is creativity's worst enemy..”

Oliviero Toscani



Oliviero Toscani, is the renowned photographer who built "United Colors of Benetton" that was to become one of the world's most recognized brand. Renowned as the creative force behind some of the world's most successful magazines and brands, Including corporate images and advertising campaigns over the years, for Esprit, Valentino, Chanel, Fiorucci, Prenatal, and many more. He is also the author of communication campaigns for distinguished institutions including the United Nations. Toscani's work has been exhibited at over twenty major museums around the world.

Creativity is the risk and opportunity of the real present
To be creative means to have no certainties, it means doing the opposite of what every pre-established system wants you to do.
To be creative means to try to do something that has never been done, to build something that can be of enormous value in the future
out of nothing. Creativity demands a state of non-control, of limitless courage. And that is why conformism is creativity's worst enemy.