“…my sole ambition is to predict the present:
new rules are playing into the economy of networks …”

Derrick de Kerckhove


Derrick de Kerckhove is director of the McLuhan Program in Culture & Technology and Professor at the University of Toronto.
He is author of e.g. The Skin of Culture and Connected Intelligence. De Kerckhove has contributed to the architecture of collaborative professional software and creativity workshops now being used by and for various business and educational situations.

Connecting intelligence to design and implement prosperity
Prosperity depends more than ever on fostering and harvesting people’s creativity and collaboration. Using examples of social software De Kerkhove , will explore what new rules play into the economy of networks. Policy should consider strategies to accelerate and connect intelligences within and among educational (key area), economic and cultural realms. By paying attention to new developments in social software people can appreciate the intelligence that goes into the invention and the use of software. Linux, for example, has provided among the first evident examples of connected intelligence in action.

Open Source and other public and social software are changing the playing field of economy. The new economy of networks does not eliminate the needs and practices of the old, but it modifies some of the rules. For example, in an economy of networks, many things tend to be free. It is service that counts. The big contradiction here is that mammoth monopolies and the insidious return of vertical integration by the back door are threatening both service and innovation in the information and communication industries. Using the metaphor of connected intelligence, with examples such as Wikipedia and Creative Commons, de Kerckhove explores possible strategies to combine competitivity with collaboration, and thus promote creativity and prosperity.